It all begins with soju. You can’t miss it, You can’t avoid it.
Soju, Korea’s renowned liquor.
The World’s Top-Selling Spirit, second to none.
Korea's No. 1 exported spirit around the globe, running 7 years straight. Lotte is the 3rd largest producer of liquor overall in the world. Over 600 million units were sold worldwide in 2014 + counting.
